who

Our Team

David Schloss - President

Born and raised in New York City, David began traveling as a young adult. David lived in Israel, Miami and then settled in Puerto Rico. There he started his family and began working as a manufacturer’s rep, in the Professional Beauty Industry.

In 1989, David and his family relocated to New Jersey, where he founded All Step Sales & Marketing, Inc. A full service, Manufacturer’s Representative organization, dedicated to introducing Professional, OTC and Mass Market personal care to the Caribbean and Central America.

In 1995, after succeeding to establish All Step as a respected International Manufacturer’s Representative Company, David moved his family and the company to South Florida, to better service and travel the region. Once settled in South Florida and having opened an office and showroom, David began building an infrastructure. This enabled All Step to grow to where we are today. Located in Sunrise, Florida, All Step has a team of seven people, successfully offering the best possible service to the manufacturers they represent and to customers in over 30 markets in the Caribbean, Central and South America.

David currently lives in Surfside, Florida, on Miami Beach.

Ryan Kayser - Vice President

Ryan was raised in the beauty business. He started his career at a young age working for his family business, GA Kayser & Sons known as Kayser Beauty in Buffalo, New York.   Ryan worked in many facets of the family business giving him a strong background in the Professional Salon industry.

After earning an Economics degree at the University of Delaware, Ryan joined Conair Corporation in Stamford, CT.  He gained experience first in sales and then in marketing as a Product Manager in Conair’s Professional Division. The entrepreneurial spirit of Conair was a terrific fit for Ryan, where he enjoyed developing new hair care products creating product promotions.  During his time in Stamford, he was blessed to meet his wife Karen, who still works at Conair

In 1999 Ryan moved to Fort Lauderdale to work with David Schloss and become part of the All Step Sales & Marketing team.  He shared David’s vision to expand the business utilizing a teamwork sales approach and by providing outstanding service to customers and manufacturers alike.   As Vice President at All Step, Ryan believes that detailed preparation and creative promotion will lead to great sales results.    Ryan appreciates traveling internationally and enjoys customizing sales programs for specific countries.

Ryan currently lives in Parkland, FL with his family.  He is an avid sports fan and enjoys volunteering as a basketball coach for his daughter’s recreation league basketball team.

Leandro de Leon - Sales Manager

Born and raised in Dominican Republic, Leandro de Leon holds a Bachelor’s Degree in Marketing as well as a Graduate Degree in Corporate Finance. After working in different industries, he believes the beauty industry is an exhilarating one; the fashion and passion of the consumers drive him to keep finding opportunities.

He spent most of his career working for multinational companies like Coca-Cola, Diageo, Henkel, The Colomer Group, now part of Revlon.

He joined the beauty industry in 2000, working for Henkel as trade marketing manager; he later moved to manage the sales department and finally the business operation in The Dominican Republic as Henkel’s commercial manager. After five years, he decided to move to the international field accepting an offer from The Colomer Group to develop The Caribbean market initially, later Central and South America.

He has occupied positions such as trade marketing manager, key account manager, exports and regional manager, commercial manager and now sales manager for All Step.

As the sales manager at All Step, Leandro is responsible for finding and developing relationships with potential customers in the overseas markets, promote and sell the company’s products, coordinate deliveries, among other responsibilities. Working for ASSM allows him to be part of a highly dedicated team in developing brands in the overseas markets.

Leandro enjoys tennis, scuba diving in submerged caves and spending time with his family. He prides himself in constantly searching for ways to improve as a person, father, husband and as a businessman.

Gladys Rico - Executive Assistant / Sales Support

With extraordinary organizational and people skills, as well as years of office management experience, Gladys Rico runs all of the day-to-day aspects of All Step Sales & Marketing Inc., which she joined in April 1996. In her position, Gladys manages and coordinates support services of the office, including operations, record-keeping and more.

A resident of Sunrise, Gladys is a Connecticut native. She has been a resident of South Florida since the late 1980s. The proud mother of one beautiful daughter, Gladys enjoys trying out unique restaurants, going to the beach and traveling in her free time.

Gladys loves what she does, and treats her work like the passion it is. She is as invested in her customers as she is in the company, and would gladly jump at any opportunity to improve as a company, supplier, and distributor.

Jennifer Paez - Sales & Marketing Executive

Born and raised in South Florida and of Colombian descent, her expertise in Customer Service and Sales Management has led to her executive role at All Step Sales & Marketing. Jennifer is responsible for overlooking the ordering process to make sure it runs as smoothly and efficiently as possible while offering our clients with most advantageous marketing and promotional support. With over 15 years of experience, Jennifer thrives on challenges while using the resources available to promote and develop our brands to their greatest potential in Central American and the Caribbean markets.

Jennifer Paez obtained her Bachelor of Science degree from Florida Atlantic University. After working in the legal field for a few years, her enthusiasm for sales and customer relations took her career in a new direction. Since starting with the company in 2008, she is determined to pursue continued growth & success for our valued clients as well as our business partners. Her focus is on providing top customer service and meeting the unique needs of our export accounts so they can fairly compete in their market.

In her free time, she enjoys boating, family outings and traveling with her husband and two children.

Laurie Basora - Sales & Regulatory Executive

Laurie Basora joined All Step Sales & Marketing Inc. in 2013. In her capacity as Sales & Regulatory Executive, she serves as a liaison to advise manufacturers of all necessary international regulatory requirements and provides solutions to distributors in order to register products throughout Latin America.   Laurie supports All Step’s sales managers and customer base by providing consistent information on marketing programs and new products.

She currently holds a Bachelor’s Degree in Communications from the University of the Sacred Heart in San Juan. Laurie has over 10 years of experience in competitive industries both in Puerto Rico and the US. She has proven excellence in account management, advertising, sales, client services and marketing for diverse customers.

Born and raised in Puerto Rico; Laurie brings to the table a solid understanding of the Puerto Rican & Caribbean market. She works closely with the customers to support the growth of their businesses and brand development in their markets.

Laurie prides herself on her commitment with our customers and she is passionate about her work. She is constantly growing and striving to be better.

Laurie Basora currently lives in Sunrise, Florida with her husband.

Diana Frias - Marketing & Education Executive

Born and raised in Lima, Peru, Diana’s love for international branding and media brought her to the world of marketing and events.

Diana holds a Bachelor’s degree in Communication Studies from Nova Southeastern University with a concentration in Public Relations. She is currently pursuing a Graduate Certificate in Marketing. Her background includes working with NSU’s College of Arts and Sciences as well as a project manager for a prestige event marketing firm in Aventura, FL.

Diana’s greatest strengths are her creativity and drive. She provides support to our Marketing and Education Department specializing in the creation of marketing events, brand launches, advertising initiatives and promotional needs. She works closely with our customers to maximize the support of our promotions, strategies and marketing efforts based on the trends in Central America and the Caribbean.

Diana joined All Step Sales and Marketing’s team in March 2015 and is excited to learn and grow in the beauty industry. In her free time, she enjoys photography, Broadway shows and spending time with her son and family.

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